Skims Takes Over Iconic Mel’s Diner on the Sunset Strip: Retro Diner Meets Retro Glam

Editor in Chief Cece Woods considers herself the “accidental activist”.…

In celebration of the grand opening of its Los Angeles flagship store, SKIMS, the apparel brand co-founded by Kim Kardashian, has transformed the iconic Mel’s Drive-In on Sunset Boulevard into a unique pop-up experience dubbed the “SKIMS Drive-In.” This event runs from April 2 through April 6, 2025, offering patrons a blend of fashion and classic diner culture.

The SKIMS Drive-In features a specially curated menu, subtle brand-themed décor, and a photo booth for guests to capture their moments. While reservations have been fully booked, the diner is accommodating walk-in guests, allowing more fans to partake in the festivities.

This collaboration coincides with the opening of SKIMS’ new 4,546-square-foot flagship store on Sunset Boulevard. Designed by Rafael de Cárdenas, Ltd., the store embodies the brand’s signature aesthetic with rounded fixtures, custom mannequins, and materials like Corian and ultrasuede. A notable feature is the 12-foot sculpture by Vanessa Beecroft at the entrance. The store offers the full range of SKIMS products, including shapewear, loungewear, and underwear for both women and men, along with exclusive releases like the NikeSKIMS collection and a ‘SKIMS loves LA’ capsule, with proceeds supporting the Los Angeles Fire Department Foundation.

Kim Kardashian expressed her enthusiasm about the brand’s expansion in Los Angeles, stating, “Opening a SKIMS store in Los Angeles is a full-circle moment. Having a space here where people can experience the brand in person makes it even more special.”

The SKIMS Drive-In at Mel’s Drive-In is located at 8585 W. Sunset Blvd., West Hollywood, CA 90069. Operating hours vary throughout the event:
   •   Wednesday, April 2: 10:00 AM – 12:00 AM
   •   Thursday, April 3: 7:00 AM – 3:00 AM
   •   Friday, April 4: 7:00 AM – 12:00 AM
   •   Saturday, April 5: Open 24 hours
   •   Sunday, April 6: 12:00 AM – 10:00 PM

This innovative partnership between SKIMS and Mel’s Drive-In offers Angelenos a nostalgic yet contemporary experience, merging the worlds of fashion and classic American dining in the heart of West Hollywood.

Photos via @skims on Instagram

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Cece Woods

Editor in Chief Cece Woods considers herself the “accidental activist”. Having spent most her childhood on sands of Zuma Beach, Cece left Southern California in her early 20’s, but it was only a matter of time before she returned to the idyllic place that held so many wonderful memories from her youth. In 2006, she made the journey back to Malibu permanently, the passion to preserve it was ignited. In 2012, Cece became involved in local environmental and political activism at the urging of former husband Steve Woods, a resident for more than 4o years. Together, they were involved in many high-profile environmental battles including the Malibu Lagoon Restoration Project, Measure R, Measure W, and more. Cece founded influential print and online media publications, 90265 Magazine in 2013 highlighting the authentic Malibu lifestyle, and The Local Malibu, an online news media site with a strategic focus on environmental and political activism. In the summer of 2018, Cece broke multiple global stories including the law enforcement cover-up in the Malibu Creek State Park Shootings, and is considered by major news media as a trusted authority on Malibu.

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