South of France Meets Sunset Strip: Jacquemus Just Dropped LA’s Chicest Flex on Melrose
Leave it to Simon Porte Jacquemus to turn a simple retail store into a full-blown lifestyle fantasy. Forget minimalism — this is maximalist sensuality with a South of France accent, and yes, it’s happening in West Hollywood. Jacquemus just opened his first West Coast boutique on Melrose, and LA’s fashion elite are already treating it like their new church.
THE PROVENÇAL POWER MOVE YOU DIDN’T KNOW YOU NEEDED
This isn’t just a store — it’s a portal. The moment you walk into 8800 Melrose, you’re no longer in Los Angeles. You’re lounging in a perfectly curated Mediterranean daydream, surrounded by lemon-hued linen couches that scream “I brunch in Saint-Tropez, and you should too.”
The walls? Clay stucco. The floors? Terracotta. The lighting? Filtered just right for your IG story. The vibe? Rich aunt energy meets Gen Z It-girl with a trust fund and a Rive Gauche obsession.
A Curated Collection of Art and Design
Beyond fashion, the boutique showcases Jacquemus’s personal art collection, including works by David Hockney and Maurice Savin. These pieces, alongside vintage silver jewelry and mid-century furnishings, create an intimate, gallery-like atmosphere. The store also features unique items like a Jacquemus-branded yoga mat and chrome dumbbells, playfully nodding to LA’s wellness culture.
A Playful Outdoor Market
To celebrate the opening, Jacquemus transformed the adjacent parking lot into a vibrant market, complete with banana ice cream, fresh flower bouquets, and a whimsical banana car. This outdoor space captures the brand’s signature blend of humor and sophistication, offering visitors a multi-sensory experience.
A Star-Studded Affair
The grand opening attracted a fashionable crowd, including Laura Harrier, Anwar Hadid, and Cole Sprouse. Guests mingled amidst the chic surroundings, enjoying champagne and live jazz. The event underscored Jacquemus’s growing influence in the American fashion scene.
Visit the Boutique
Jacquemus – The Los Angeles Boutique
8800 Melrose Avenue
West Hollywood, CA 90069
Whether you’re a longtime fan or new to the brand, this boutique offers a unique blend of French charm and LA flair. It’s more than a store—it’s an experience that captures the essence of Jacquemus’s playful yet refined aesthetic.
