Founder’s Letter: January 2023, The New Frontier
As the saying goes, “The journey is the destination”.
That couldn’t be more apropos when describing the challenges and the victories we experienced in 2022 both personally and professionally.
The concept for this new endeavor originated during the 2020 lockdown, shortly after our freedoms were seemingly stripped from us at a moment’s notice.
It was during that time that we understood the true value of our California roots and how lucky we are to enjoy this idyllic coastal lifestyle.
After multiple hurdles over the last two years, the vision for the premier issue was finally realized. The last six months of ‘22 saw quick advancement with story concepts, including our cover, featuring iconic actor Michael Madsen, who inspired the theme of this issue, “The New Frontier”.
Michael’s life has been full of success, personal struggles, heartbreak and growth and in this feature he fuels us to put fear aside and take a giant leap forward into the new year.
As we enter 2023, we are exited to celebrate the unique and inspiring stories that makes California the “State of Soul”.
