Dry on the Fly – Dry January Will Fly by with Greenbar Distillery’s 100% Organic Spirits

As the saying goes, “New year, new you”.
When the clock strikes midnight, the new year offers an opportunity for a clean slate in whatever area(s) of your life you want an upgrade.
One of the most common areas people focus on is their health – particularly exercise and abstaining from alcohol – making Dry January, a popular post-holiday ritual after a season of overindulgence.

Approximately 15% of U.S. adults participate in Dry January, sustaining from alcohol and starting the year sober. In 2022, 34% of adults reported wanting to cut back on alcohol altogether opting for the non-alcoholic version of their favorite cocktails.

Discerning drinkers should include LA’s first distillery since the Prohibition, Greenbar Distillery‘s line of non-alcoholic highballs in their Dry January mocktail rotation. Infused with Greenbar’s handcrafted and 100% organic spirits, each N/A beverage undergoes a meticulous de-alcoholization process in which the alcohol is boiled off and the flavors, aromas, and satisfaction of a handcrafted alcoholic cocktail remain.

Founded in 2004 by husband-wife duo Melkon Khosrovian and Litty Mathew, Greenbar Distillery boasts the world’s largest portfolio of 100% USDA-certified organic spirits. 

Melkon Khosrovian and Litty Mathew,

Always hand-crafted with locally sourced ingredients and thoughtful botanicals, Greenbar’s non-alcoholic highballs don’t sacrifice on flavor or complexity, making Dry January a breeze. Standout N/A beverages from the portfolio, available at 500 Whole Foods across the country, include:

Greenbar Distillery has also built their business on sustainable practices that help erase the distillery’s carbon footprint while also helping to rebuild rainforests in South America. Sustainable efforts include:
  • Greenbar Distillery plants one tree per bottle sold: For every bottle of spirits, 2 bottles of ready-to-drink bottled cocktails or 24 ready-to-drink canned cocktails sold, Sustainable Harvest International plants a tree to provide carbon sinks and shade fair trade crops of coffee and cacao so local farmers can better feed their families. To date, Greenbar Distillery has planted more than 1 million trees.

  • Uses only certified organic ingredients:  Greenbar Distillery’s spirits help maintain clean farmland and groundwater and prevent adding artificial fertilizers, synthetic pesticides or genetically modified organisms to our world. No artificial flavors or ingredients, this makes the process a bit more challenging, but Greenbar Distillery is willing to go through extra steps to ensure their products are doing more good than harm where the environment is concerned.

  • Reducing packaging waste and pollution through lightweight bottles and 100% post-consumer waste recycled labels, and by avoiding frosting, plastics, and metallic paints.

Adding Greenbar Distillery to your Dry January mocktail ritual is not only good you, it’s good for the planet. A win-win in the new year.

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